Marianna Trofimova has joined Function of Beauty as Chief Marketing Officer.

In her role, she will be responsible for strengthening the brand, building its product portfolio and go-to-market strategies as well as global expansion. Trofimova will report directly to Alexandra Papazian, Chief Executive Officer.

“Marianna is a veteran consumer-centric marketer with deep expertise in the beauty industry, building some of the most reputable and recognizable brands,” said Papazian. “I’m thrilled for her to come onboard as she will be central in executing the many exciting opportunities we have on the horizon as we become the global leader and omni-channel pioneer in customization.”

Trofimova brings additional beauty, brand building, product innovation and managerial expertise to the growing custom beauty brand.

She joins Function of Beauty after 20 years at L’Oreal where she held various global positions in Consumer, Active Cosmetics and Professional divisions, with the last two as Senior Vice President of Global Marketing and Communications for Biolage and Garnier in the United States.

“Beyond Function of Beauty’s disruptive brand vision, they have a powerful universal message about individuality that the brand can enable like no other,” said Trofimova. ” I look forward to building upon the brand’s success to strengthen its brand equity and prepare for its next chapter of expansion.”

The appointment follows additional hires for brand this past spring to help set the stage for continued expansion including new Chief Digital Officer, Matthew Eberhart, who is responsible for the growth of the company’s DTC business along with Chief Creative Officer, Boyoung Lee, who is responsible for shaping and driving the creative vision for the brand. 

Photo via Linked In